In collaboration with my life and work partner Tina Karakalla, we developed the branding and overall identity of Bahu. This project went beyond standard branding—it was about creating a holistic experience that captures the restaurant’s ethos through visual identity and storytelling.
The Association of International Development Agencies (AIDA) plays a crucial role in coordinating humanitarian and development efforts in Palestine. When tasked with revitalizing AIDA’s brand identity, I faced a unique challenge: preserving the essence of the existing brand while modernizing its visual identity to align with the organization’s evolving mission.
As part of an expert team, I played a key role in the founding and branding of the Abu Dhabi Film Commission (ADFC) under the Abu Dhabi Authority for Culture & Heritage. Our mission was to position Abu Dhabi as a leading destination for global film production, attracting international filmmakers while nurturing local talent. This involved crafting a strong brand identity, marketing strategy, and industry partnerships to establish Abu Dhabi on the cinematic world map.