Rami Touma

Creative
Consultant

Making sense of it all

Combining design thinking & behavioural psychology to create tailor-made effective strategies, powerful identities, seamless expressions, and memorable experiences to connect people to brands and organisations.

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Why Branding is Essential?

In the dynamic world of startups, branding is not just a logo or a name; it’s the embodiment of a company’s mission, values, and the promise it makes to its customers. For new businesses striving to carve out a unique position in competitive markets, investing in strong branding from the outset can be a decisive factor between early traction and obscurity. 

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As a creative consultant, I offer a range of services tailored to meet the unique needs of startups and established businesses alike. Here’s how I can help elevate your brand and achieve your strategic goals:

Brand Strategy Development

Branding & Design Systems

Visual Identity Design

Digital Presence Consulting

Creative Workshops

Case Studies

Abu Dhabi Film Commission

As part of an expert team, I played a key role in the founding and branding of the Abu Dhabi Film Commission (ADFC) under the Abu Dhabi Authority for Culture & Heritage. Our mission was to position Abu Dhabi as a leading destination for global film production, attracting international filmmakers while nurturing local talent. This involved crafting a strong brand identity, marketing strategy, and industry partnerships to establish Abu Dhabi on the cinematic world map.

Bahu Restaurant

In collaboration with my life and work partner Tina Karakalla, we developed the branding and overall identity of Bahu. This project went beyond standard branding—it was about creating a holistic experience that captures the restaurant’s ethos through visual identity and storytelling.

2023 Gender Social Norms Index

Despite advancements in gender equality, progress has stagnated over the past decade. 9 out of 10 people worldwide still hold fundamental biases against women, influencing policies, economies, and daily interactions. The 2023 Gender Social Norms Index (GSNI) by UNDP sheds light on these biases, examining four key dimensions: education, politics, economics, and physical integrity.

Estelaza

Estelaza, a luxury aesthetic clinic, sought to establish a strong, elegant, and modern brand identity that would resonate with its clientele. From the ground up, I led the brand creation process, ensuring a seamless integration of visual storytelling, customer experience, and operational functionality to set a new standard in the industry.
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Testimonials

Professional, hard working, trust worthy and extremely creative.. He always have a solution for every problem and his target is to please his clients.. It was and still is a great pleasure to be working with you Rami, many thanks for all your support and hard work
Louna HamadSocial Media & Graphic Design Executive, Orient Research Centre
Working with Rami is always a pleasure, his creativity keeps amaze me. If you’re looking for a unique service, Rami is your best destination
Siham AbulzahabProject Manager, Commanine Group
Absolutly creative, out of the box ideas that impress clients, always updated on latest advertising trends and approaches. A valuable team player, and handles responsibility all the way.
Lubna MakaremMarketing Manager, Kiwi Multimedia
Rami is an excellent resource and Art Director at the Abu Dhabi Film Commission as his creative skills were invaluable when working on different projects. He has the ability to envision the end product and make detailed suggestions and create the imagery leading up to the finalization of any project. Rami is a pleasure to work with and you will always be assured that he produces exceptional work from concept to final output.
Orna TheboulPR Consultant, Capital MSL Middle East
Rami, is a high professional working person, his always giving full support for his work and colleagues, Rami capability to work under pressure with a lot of patience. i would recommend working with Rami any giving day
Roland DaouProducer / Director, Media Mania FZ-LLC
Rami exceeds all expectations and always ready to go beyond the call, creative, passionate about his work, a great team player, great support, does much more than art director job and he is more involved in the daily marketing and communications work. A pleasure having him in the team and a real asset.
Marcelle AleidDeputy Director, Abu Dhabi Film Commission

Playground

Going Home

“Going Home” is a short surreal film crafted over five years of visits to a car wash, transforming an ordinary, routine act into a dreamlike meditation on time, memory, home sickness and transition.

I have a second brain

Have you ever stared at the dreaded “blank page” waiting for the information and insights to come flowing out of your head? You know it’s in there somewhere, but … crickets.

The perfect(ish) system

Our approach to data has remained largely unchanged since the digital transformation began. We are still treating data as isolated pockets rather than a dynamic, interconnected system. To break free from this fragmentation, we need to rethink how we create, store, and interact with information.

Street Art

I’ve always been fascinated by street art—a raw, unfiltered expression of culture, rebellion, and storytelling. For me, it’s the museum of the present, constantly evolving with the pulse of society.

Deliver us from labor

Life demands this labor-saving mechanism. Without it, even the simplest actions—tying our shoelaces, riding a bike, or playing an instrument—would be exhausting.

Doodling

Through the years, my mind has often wandered, drifting between tasks, while my hand instinctively reached for a pencil. Without thinking, I’d begin doodling—simple, absent-minded lines and shapes—as I went about doing something else.
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Clientlele

ASK ME ANYTHING

Why Branding is Essential for Startups

In the dynamic world of startups, branding is not just a logo or a name; it’s the embodiment of a company’s mission, values, and the promise it makes to its customers. For new businesses striving to carve out a unique position in competitive markets, investing in strong branding from the outset can be a decisive factor between early traction and obscurity. Here’s why:

1. Building Trust and Credibility Startups are inherently new and often unfamiliar to the public. A well-crafted brand helps establish trust by presenting a professional, cohesive identity that resonates with potential customers and partners. Consistent visuals and messaging show that a company takes itself seriously, boosting its credibility.

2. Differentiating in a Crowded Market With countless startups launching every year, distinguishing your business from others is vital. Branding highlights what sets your startup apart—whether it’s an innovative product, a customer-first approach, or a commitment to sustainability. A strong brand ensures that your unique story stands out in the minds of consumers.

3. Creating an Emotional Connection People don’t just buy products; they buy into ideas and values. A startup that clearly communicates its story and mission fosters an emotional connection with its audience. This connection can transform first-time buyers into loyal customers and passionate brand advocates, fueling word-of-mouth growth and long-term success.

4. Enhancing Marketing Efforts A coherent brand acts as the foundation for all marketing initiatives. It provides a unified voice and visual style that strengthens campaigns and aids recall. From social media posts to advertisements, cohesive branding ensures that each touchpoint reinforces the company’s image and message.

5. Attracting Talent and Investment A strong brand is not only appealing to customers but also to potential employees and investors. Talented individuals want to work for companies they believe in, and investors are more inclined to put their money into startups with a clear, compelling brand story. Branding signals that your startup is serious, strategic, and ready to grow.

In essence, branding is an investment that pays dividends in recognition, trust, and growth. For startups, it’s not just important—it’s essential.

Brand Strategy Development

I collaborate with clients to build comprehensive brand strategies that align with their vision, values, and business objectives. By conducting in-depth market research, audience analysis, and competitive benchmarking, I help define a strong positioning and messaging framework that sets your brand apart. Whether you are launching a new brand or refining an existing one, I ensure that your strategy is clear, compelling, and adaptable to evolving market trends. The goal is to create a brand foundation that drives recognition, trust, and long-term success.

Branding & Design Systems

A strong brand requires consistency across all touchpoints. I develop comprehensive branding and design systems that ensure your visual and verbal identity remains cohesive and recognizable. This includes defining typography, color palettes, iconography, imagery, and design principles that work seamlessly across digital and print platforms. By establishing clear brand guidelines, I enable teams, designers, and marketers to maintain a unified brand experience, strengthening brand recall and customer trust.

Visual Identity Design

Your visual identity is the face of your brand, and I specialize in designing impactful and memorable visual elements that communicate your brand’s essence. From crafting a distinctive logo to designing key brand assets, I ensure every visual component reflects your brand’s personality, values, and industry positioning. Whether you need a full identity system or a brand refresh, I focus on creating designs that are not only aesthetically appealing but also functional and scalable across various mediums.

Digital Presence Consulting

In today’s digital landscape, a strong online presence is essential. I help brands optimize their digital footprint by evaluating current strategies and providing tailored recommendations for improvement. This includes website design and UX optimization, content strategy, social media engagement, and digital branding consistency. I work with businesses to enhance their online identity, ensuring that their message reaches the right audience in a meaningful and engaging way. The goal is to create a digital presence that is not only visually compelling but also strategically aligned with business growth.

Creative Workshops

Creativity thrives in the right environment, and I design and lead engaging workshops that empower teams to think outside the box, refine their brand vision, and overcome creative challenges. Whether for brand development, storytelling, or design thinking, my workshops are interactive, hands-on, and tailored to your organization’s specific needs. Participants leave with practical tools, fresh ideas, and a renewed sense of creative confidence to drive innovation within their teams and projects.

Rami Touma – Creative Consultant, Storyteller & Strategic Thinker

I am a creative consultant who approaches every challenge with deep curiosity, a strategic mindset, and an unwavering commitment to authenticity. My work goes beyond aesthetics—it’s about crafting narratives, building brands, and helping businesses and organizations articulate their purpose in a way that truly resonates.

For me, creativity is never just about execution. It’s about asking the right questions and uncovering the deeper reasons behind a project. Why does a brand need to reposition itself? Why isn’t a message landing? Why are people connecting—or failing to connect—with a product or idea? These critical inquiries drive my work, ensuring that every creative decision is backed by strategy and insight.

A Journey Across Industries & Ideas

Over the years, I have led and contributed to diverse, high-impact projects across multiple industries, from finance and technology to humanitarian storytelling, hospitality, education, and luxury branding. I have worked on:

  • Branding & Rebranding Initiatives – Helping companies and organizations redefine their identity, ensuring their story aligns with their mission and market.
  • Creative Campaigns & Content Marketing – Crafting compelling narratives that connect brands with their audiences in authentic and innovative ways.
  • User-Centered Digital Experiences – Designing and shaping websites, platforms, and portals that don’t just look good but function seamlessly for users.
  • Cultural & Humanitarian Storytelling – Bringing to light untold stories through media, civil society initiatives, and independent journalism.
  • Luxury & Lifestyle Branding – Creating experiences that merge sophistication with storytelling, from high-end hospitality to artisanal craftsmanship.

Each project is a puzzle to be solved, and I thrive on finding the most impactful, intelligent, and creative solutions—ones that don’t just meet expectations but redefine them.

My Creative Philosophy & Approach

At the core of my work is a belief in co-creation. I don’t believe in imposing solutions from the outside; instead, I collaborate with clients, guiding them through a process that ensures their brand, message, or product emerges stronger, sharper, and more meaningful.

Deeply connected to both global and regional creative landscapes, I bring a multicultural perspective to my work, ensuring that ideas transcend borders and resonate across different audiences.

For me, the creative journey is not about finding quick fixes—it’s about uncovering the real story, the right strategy, and the best way to bring them to life.

 

Let’s make your vision a reality!

Want to discuss my work or a challenge you’re facing?  Leave your details and I’ll get back to you