Know exactly who you're speaking to
Define ideal customer profiles (ICPs) and buyer personas
Use surveys, interviews, and data analytics to understand behavior and preferences
Segment audience types based on demographics, needs, and motivations
Identify key channels and content triggers
Create audience profiles and insights documents
Sharpens messaging and marketing efforts
Ensures your product or service solves real problems
Builds stronger brand-customer relationships
Increases ROI on campaigns and product development
Minimizes waste in budget and resources
Brands launching new products or campaigns
Startups defining their customer base
Teams repositioning or expanding
Anyone looking to improve audience engagement