- Estelaza
Crafting a Distinctive Brand Identity
Overview
Estelaza, a luxury aesthetic clinic, sought to establish a strong, elegant, and modern brand identity that would resonate with its clientele. From the ground up, I led the brand creation process, ensuring a seamless integration of visual storytelling, customer experience, and operational functionality to set a new standard in the industry.
Approach
1. Brand Development & Identity
The journey began with an in-depth exploration of brand attributes, defining Estelaza’s core values, tone, and positioning in the aesthetic industry. This led to the creation of a sophisticated visual language that balances modern elegance with a sense of trust and refinement. Key elements included:
- Logo & Visual Identity – A design that embodies sophistication and professionalism.
- Color Palette & Typography – A blend of soft, luxurious tones with modern, clean typography.
- Brand Storytelling – Crafting a compelling narrative that connects with the target audience.
2. Enhancing the Client Experience
Beyond visual identity, I ensured that every brand touchpoint reflected the same level of attention to detail and consistency, including:
- Staff Training – Educating the team on brand values, communication tone, and client interactions.
- Booking System Development – Designing an intuitive and user-friendly appointment system to enhance customer convenience.
- Curated Environment & Ambiance – Every detail was meticulously considered, down to curating the waiting room playlist, ensuring an atmosphere that aligns with the brand’s refined identity.
Results
By integrating design, storytelling, and operational functionality, Estelaza successfully launched with a cohesive and immersive brand experience. The clinic’s identity not only resonates with its clientele but also enhances the overall customer journey, setting a new benchmark in the luxury aesthetic market.
Conclusion
Building Estelaza’s brand was more than just design—it was about crafting an engaging, seamless, and elevated experience that speaks to the heart of its audience. This project exemplifies how branding extends beyond visuals, influencing every touchpoint from staff training to the ambiance of the clinic itself.
