Bring clarity to your brand structure
Audit existing products, services, and brand hierarchy
Map out relationships between parent, sub, and endorsed brands
Develop models for house of brands, branded house, or hybrid approaches
Collaborate with stakeholders to refine structure
Implement with naming conventions, visual identifiers, and messaging strategies
Helps customers navigate your offerings with ease
Strengthens brand consistency across business units
Reduces confusion and internal overlap
Allows you to scale and introduce new products more strategically
Clarifies internal and external communication around your brand structure
Companies with multiple products, sub-brands, or services
Businesses merging or acquiring new entities
Brands growing rapidly and introducing new offerings
Organizations needing a more streamlined customer experience