As part of an expert team, I played a key role in the founding and branding of the Abu Dhabi Film Commission (ADFC) under the Abu Dhabi Authority for Culture & Heritage. Our mission was to position Abu Dhabi as a leading destination for global film production, attracting international filmmakers while nurturing local talent. This involved crafting a strong brand identity, marketing strategy, and industry partnerships to establish Abu Dhabi on the cinematic world map.
1. Brand Development & Industry Positioning
The first step was to define the commission’s identity and purpose, ensuring that it resonated with both global film professionals and the local creative community. This included:
2. Global Representation & Marketing Strategy
To establish Abu Dhabi’s credibility in the global film industry, we implemented a high-impact marketing and outreach strategy, which included:
3. Enhancing the Local Film Ecosystem
Beyond international outreach, it was critical to build a sustainable local film industry by:
Through these efforts, the Abu Dhabi Film Commission quickly gained recognition as a major player in the global film industry. The successful execution of its branding, marketing, and outreach strategy resulted in:
The launch of the Abu Dhabi Film Commission was more than just a branding project—it was about establishing an entire industry ecosystem. By combining strategic marketing, international outreach, and local talent development, ADFC transformed Abu Dhabi into a recognized global filmmaking destination, paving the way for its long-term success in the entertainment industry.